Rush River North Clinic
Rush University Medical Center
Symposium Distinction Adaptive Reuse Awards, Healthcare Facilities
New market entry attracts and retains healthcare consumers
Rush University Medical Center (RUMC) sought to expand access to care by adding a new clinic in downtown Chicago to meet the needs of young, urban, and technology-driven professionals in the community. Goals included selecting a site with the greatest potential for success, combining the best retail experience within a clinic setting, and designing an operational model that could evolve with the latest in ambulatory care convenience and technology.
Through a tailored assessment of the local market, a prime location was chosen. Keeping a focus on flexibility and utilizing lean processes, ERDMAN designed and constructed a technologically advanced environment that represents the new standard of care for future RUMC clinics. Today, the Rush River North Clinic is a state-of-the-art environment that attracts and retains healthcare consumers. It also captures the spirit of downtown Chicago in a renovated, complex space to offer exceptional and convenient ambulatory care.
ERDMAN’s Integrative Thinking approach was unlike any we have come across, and was integral to our success. They created a market attractiveness index that informed our location decision and growth plan. They provided us with an operational model that could legitimately compete with our biggest competitors, and held full-day workshops and collaborative meetings with stakeholders to illustrate how it could be executed. This thought-out, hands-on approach was exactly what our organization needed. Our volume and other performance metrics have exceeded expectations for the first year in operation.
Joan Kurtenbach, Strategic Planning, Marketing and Communications