Rush University Medical Center

Rush River North Clinic

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Innovating Ambulatory Care for the City-Centered Patient

DETAILS

LOCATION

Chicago, IL

CLIENT

Rush University Medical Center

SIZE

10,000 SF

EXPERTISE

Architecture / Engineering / Management Consulting

AWARDS

Symposium Distinction Adaptive Reuse Awards, Healthcare Facilities

To meet community needs for tech-savvy, urban professionals, Rush University Medical Center launched a new clinic concept in Chicago’s vibrant River North neighborhood. The goal: deliver a seamless healthcare experience that mirrors the accessibility, design, and convenience of modern retail, while enabling flexibility for future innovations in ambulatory care.

After a focused market assessment, ERDMAN identified a high-visibility location, formerly a restaurant, and designed a clinic environment that merges efficiency, digital integration, and adaptability. The resulting space is a thoughtfully-renovated urban setting that balances clinical excellence with consumer expectations—enhancing brand appeal, supporting Rush’s broader growth strategy.

Today, the clinic serves as both a destination for care and a model for what healthcare delivery can look like in dense, design-conscious urban markets.

ERDMAN’s Integrative Thinking approach was unlike any we have come across, and was integral to our success. They created a market attractiveness index that informed our location decision and growth plan. They provided us with an operational model that could legitimately compete with our biggest competitors, and held full-day workshops and collaborative meetings with stakeholders to illustrate how it could be executed. This thought-out, hands-on approach was exactly what our organization needed. Our volume and other performance metrics have exceeded expectations for the first year in operation.

Joan Kurtenbach, Strategic Planning, Marketing and Communications

RUSH UNIVERSITY MEDICAL CENTER