Zeroin | ERDMAN

Strategic Healthcare Data Analytics

Why ZeroIn™

In a world full of healthcare data tools, ZeroIn™ is different by design. It’s not just a dashboard—it’s a dynamic decision-making engine built specifically for healthcare strategy. Unlike generic analytics software, ZeroIn™ combines claims-based forecasting, hyper-local demographic intelligence, and real-time market modeling in one powerful, customizable platform.

Coupled with ERDMAN’s deep expertise in healthcare planning, ZeroIn™ bridges the gap between data and action—transforming insight into outcomes. It empowers leaders to think strategically, act confidently, and build smarter, more responsive health systems.

ZeroIn™ doesn’t just show you where the market is—it shows you where it’s going. And that’s what sets it apart.

Transforming Data Into Healthcare Strategy

ZeroIn™, powered by ERDMAN Analytics, is a strategic healthcare data analytics platform designed to support confident, real-time decision-making. Built with proprietary tools and fueled by multi-source data, ZeroIn™ delivers deep insight into where, how, and for whom care should be delivered.

Whether you’re planning new services, identifying ideal locations, or evaluating market potential, ZeroIn™ transforms complexity into clarity—helping you make smart, timely, and impactful decisions.

Know Your Community: Data-Driven Local Insight

ZeroIn™ equips you with the industry’s most accurate demographic and socioeconomic data to deeply understand the communities you serve. Go beyond population counts to explore at-risk groups, income levels, housing trends, and consumer lifestyles.

With detailed profiles like tapestry segmentation and household expenditures, you’ll uncover what makes each community unique—allowing you to tailor services, outreach, and partnerships that truly resonate.

Know Your Market: Opportunity at Every Angle

With ZeroIn™, healthcare strategy meets market intelligence. Pinpoint where demand is growing, where competitors are positioned, and where unmet needs present strategic opportunities.

Leverage market-specific insights such as provider-to-population ratios, point-of-use data, commute patterns, and payer mix to identify the right service lines, workforce balance, and expansion zones. ZeroIn™ helps you size the market, assess supply and demand, and define your path forward with confidence.

Powerful Forecasting for Smarter Planning

From claims-based future utilization estimates to spending potential and medical expenditure forecasts, ZeroIn™ gives you a forward-looking view of the healthcare landscape. Visualize hotspots, analyze multi-area comparisons, and identify high-growth corridors.

The platform’s intuitive, customizable interface makes it easy to layer in consumer behavior, provider utilization, and transportation data—giving you a full 360° view to guide both strategic planning and tactical deployment.

Jim Medendorp

Managing Director, Management Consulting

+1 608.410.8000

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