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Rush University Medical Center in Chicago, which occupies a large campus area, wanted to expand their access with a new clinic downtown. Many of the inhabitants there are young, mobile, and relatively wealthy professionals. There were several key decisions needed to determine what the ideal clinic would be to meet their needs:

  1. Select a downtown site with great potential
  2. Attract new patients—and keep them coming back
  3. Combine the best of a retail experience with the requirements of a clinic setting
  4. Design a flexible operational model, one that could evolve smoothly with the latest in ambulatory care convenience and technology
  5. Reflect the distinguished brand of a nationally ranked university hospital in a new downtown satellite


Rush staff had a bold vision and an open attitude to thinking differently about what a healthcare experience could be at the new clinic. ERDMAN led and facilitated the process by:

  1. Providing specific data for smart site selection thanks to precise market attractiveness algorithms and qualitative analysis of neighborhood offerings
  2. Leading rigorous planning and design events with Rush staff that helped develop a clear—and decidedly progressive—operational model for patients who value ease-of-access
  3. Designing fit, finishes, and materials that meet clinic standards but also inspire wellness within a hip, coffee shop-like setting
  4. Establishing options for mobile, self-service kiosk, or attendant check-in, along with through-put flow and exam room design suited for an eventual self-rooming option
  5. Beyond smart signage, designing details that compellingly link the clinic to the prestigious Rush brand, even aesthetic accents evoking the main campus’s iconic hospital tower

Today, the new state of the art Rush River North clinic captures the spirit of downtown Chicago in a renovated, complex space by offering an exceptional—and convenient—option for ambulatory care.


  1. Location: Chicago, IL
  2. 10,000 SF ambulatory clinic
  3. Primary care, laboratory and testing services
  4. Technology-enhanced patient experience
  5. Located in the River North neighborhood of downtown Chicago
  6. Completed: February 2016