The Future of Demand: Senior Care Services

Senior care is a continuum of services, programs, and facilities that enhances a health system’s strategic value proposition. These services are as vital to its future as the range of inpatient, outpatient, and physician services that are its core.


To sustain a system of health’s mission and financial viability, incorporation of senior housing and care is timely and necessary. The senior market for healthcare services is growing at a rate of 3.5% per year and will reach $550 billion by 2024. It’s a uniquely complex market, ripe for innovation and opportunity. To support population health and transition to value-based payment models, this high-utilizing contingent of people will need to be accounted for in health system strategy. The following whitepaper looks at the senior population’s healthcare demand and how it can be met cost-effectively through care coordination and post-acute care.


Senior care is not a set of services and programs for “old people.” It’s a strategic opportunity for a health system to improve the health of an influential population and strengthen its financial position if thoughtfully planned and implemented.