FINDING HAPPINESS ON A BUDGET:
HOW TO ATTRACT MIDDLE-INCOME OLDER ADULTS TO A 55+ COMMUNITY

There is a substantial untapped market comprising older adults who either believe they are too young for age-restricted housing, unable to afford most suitable and available senior housing options, or both. Aside from tightening construction and operational budgets to help reduce rents, what else can be done to enhance the value of community living for middle-market active adults? If the challenge is to engender a meaningful sense of well-being, where should developers and operators focus their energies and channel precious resources? Read moreā€¦